What’s occurin’?

What’s occurin’?

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© Mike Poloway/Poloway Photography Limited/ +44(0)1617922251/mike@poloway.com.

Who doesn’t love a black tie ‘do’? Here at Peppermint we’re certainly partial to a night out or three. Last Thursday evening, we donned our finest frocks and headed to The Point at Old Trafford, along with 600 other revelers, to attend The Fed’s biennial fundraising dinner.

If you’re not familiar with the work of The Fed, let me tell you a little more about it: it’s a social care charity based in north Manchester, which cares for more than 1,000 people every month. They could be vulnerable children or adults living in the community, or elderly people residing at its care home, Heathlands Village.

As a charity, The Fed relies solely on donations in order to be able to provide the incredible array of services that it does. By hosting a lavish dinner, it aimed to raise vital funds which will facilitate the continuation of its work.

And what better way to get people to part with their money, than by having James Corden laugh them into submission?

Corden, who was guest of honour, had flown all the way back from Barbados just to attend the event – but if he was jetlagged, it certainly didn’t show. After having his photo taken with every guest in the room, the comedy hero was quizzed by Radio 4’sPaddy O’Connell on everything from life and love…to David Beckham’s balls.

Guests enjoyed an address from The Fed’s chairman, Mark Adlestone (who also happens to the Chairman of jewellery retailer Beaverbrooks), and its CEO, Karen Phillips MBE DL.

We were also privileged to hear from Abigail Radnor, a journalist at The Times, whose father was diagnosed with dementia at the age of just 52. He is now cared for at Heathlands Village. Abigail’s extremely moving account of her family’s struggle to come to terms with his early diagnosis provided much food for thought – and puts into context the growing problem of dementia in the UK.

Her words drew the night to a sobering close and reminded us all just why we were there.

The next morning I spoke to The Fed’s marketing manager who had been up all night counting donations. Despite being a little weary, she was thrilled to report that supporters had been more generous than ever and The Fed is now bang on course to hit its fundraising target of £1.2m for 2013. As Stacey might say – a ‘lush’ result.