Working nine to five

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‘For god’s sake, go home’ is the title of a blog entry that’s been doing the rounds this week. It begins…

‘The sight of a PR agency at 7.30 at night, full of twenty somethings feverishly tapping away fills me with genuine anger. Really, what is so important? I’ve never understood it. If your work is done for the day, go home!’

To some extent this is true, but we all know that this is not a nine to five job. The difficulty is that you can always do more, so it’s not easy to feel that your work for the day is done. This takes a bit of getting used to and means that you have to work out ways to make your time as effective as possible. It doesn’t mean that you should be attached to your keyboard for 12 hours a day, but that there isn’t really an off button.

I believe that PR is something that you are rather than something that you do. I don’t mean it’s a quasi-religious vocation, but rather that it’s a profession in which you need to be able to absorb every detail of the world around you. It’s just as important to know about who’s been booted out of X Factor as it is to have a grasp of international politics. So surely the best PRs will be the ones experiencing life beyond the office in the big wide world?