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Tag Archives: Advertising

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    Is Advertising Feeding the Obesity Crisis?

    Is Advertising Feeding the Obesity Crisis?

    Posted By Andrew Shaw

    We all recognise that obesity is a hefty problem. It costs the NHS over £6 billion every year, is the second biggest cause of preventable cancer and affects 27% of the population – a figure that continues to rise. Younger generations are also becoming obese at earlier ages, with 28% of children aged two to […]

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Lucy

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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    SOCIAL’S NOT FOR FREE

    Posted By Joanna Drake

    I’m opening this blog with a bold statement: social media isn’t free. There are lots of people out there who think it is; people who think that they can build a following of loyal, engaged brand fans without a budget. Sadly, those days are over – if they ever even existed in the first place. […]

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    BRANDS BATTLE FOR GAME OF THRONES

    Posted By Lucy

    Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]

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