Peppermint Soda

Award-winning
PR & Creative Agency

Tag Archives: Advertising

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    BRITISH AIRWAYS FLIES HIGH IN BATTLE OF THE BRANDS

    Posted By Peppermint Soda

    The United Kingdom’s flag carrier airline, British Airways, has retained its title as the country’s strongest consumer brand for the second year running. The airline, which is Britain’s second-largest carrier, beat fierce competition from brands including Nike, Rolex and Cadbury to soar to the top of the survey, which was conducted by Consumer Superbrands. The […]

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    CUDDLES ARE ON THE MENU AT MCVITIE’S CAFÉ

    Posted By Peppermint Soda

    Britain’s favourite snack food brand, McVitie’s, is calling on biscuit-lovers to get up close and personal as part of its latest real-life PR stunt. With the winter blues still well and truly in situ, McVitie’s is giving visitors the chance to cheer themselves up with tea, biscuits and snugly seats at its pop-up café in […]

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    PROFILING THE MASSES

    Posted By Joanna Drake

    What’s the ultimate toy for brands and businesses who want to check out their audience profile? Social media’s helpful, of course: Kantar data gives a good overview of buying habits. But it’s YouGov that has become the darling of the moment with its newly launched Profiler tool. This tool allows you to see, at the […]

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    Stop. Collaborate and listen to this.

    Posted By Andy Smith

    As brands market themselves more and more on a digital platform, we creative folk have to think harder about how to captivate target audiences. Right now, brands and agencies are collaborating and it’s creating some interesting stuff. It goes without saying that marketing these days comes with three questions. Is it sharable? Is it engaging? […]

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