Posted By Lucy
While celebrities are no strangers to VIP-only access, the launch of Mentions – Facebook’s new ‘celebrity-only’ app – represents a digital step beyond the velvet rope. Offering musicians, athletes, politicians and high-profile influencers with direct access to the activity of their fan base, the app is clearly an attempt by Facebook to increase celebrity engagement […]
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Posted By Emma
This week, everyone in the social media sphere has been talking about Jelly. No, not the sweet treat that conjures up feelings of nostalgia; Jelly is a brand new, much-hyped question-and-answer-based app. The idea behind the app – which was launched by co-founder of Twitter, Biz Stone – is to help people find answers to […]
Continue readingPosted By Lucy
This week brought us unexpected news of a strident new political movement from Switzerland. The Anti-PowerPoint Party (APP) has moved to ban PowerPoint, claiming that the program is damaging the country’s economy and lowering employee productivity. Admittedly, it’s a little random as political movements go. That said, once I’d got over how totally bonkers this […]
Continue readingPosted By Lucy
Four years ago, discussing the development of an app in a client meeting was pretty rare. Even two years ago, it only ever really came up when working with a certain type of client. How times have changed! Now it seems every other brand wants to develop an app. There are currently over 625,000 apps […]
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