Banks out-do BBC in bungling brand management
Posted By Peppermint Soda
Whilst the BBC’s mishandling of the Jonathan Ross affair is a strong contender for PR blunder of the month, I feel that the banks have pipped them to the post.
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Nov 11 20080 Comments
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Oct 31 2008
BBC too slow to save its brand?
Posted By Peppermint Soda
So, the furor surrounding Russell Brand and Jonathan Ross’ toe-curlingly inappropriate phone messages to Andrew Sachs rolls on unabated. The pre-recorded show (I know, I hear you say, ‘‘pre-recorded’, what on earth were they thinking??!!) only received two complaints after it aired on October 18th. However, after five days of media frenzy, the BBC received […]
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