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Tag Archives: business

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    THE PSYCHOLOGY OF COLOUR AND YOUR BRAND

    Posted By Lucy

    Take our three step quiz to find out which colours are best suited to your brand! If you’ve ever visited Peppermint HQ, you’ll have seen our mix of vibrant blues and pinks on the walls and in our logos. Even if you haven’t, you can’t have missed them on our business cards, website and emails. […]

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Lucy

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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    BRANDS BATTLE FOR GAME OF THRONES

    Posted By Lucy

    Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]

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    Is this the best ad of all time?

    Posted By Emma

    It’s not often we shout about advertising. After all, in our industry, there’s no contest between editorial and ‘paid for content’. However, every so often, an advert comes along which gets people talking and captures the mood of an entire nation. John Lewis’ Christmas advert, which aired during X Factor on Friday evening, did just […]

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