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Tag Archives: digital

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Lucy

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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    BRANDS BATTLE FOR GAME OF THRONES

    Posted By Lucy

    Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]

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    CUDDLES ARE ON THE MENU AT MCVITIE’S CAFÉ

    Posted By Lucy

    Britain’s favourite snack food brand, McVitie’s, is calling on biscuit-lovers to get up close and personal as part of its latest real-life PR stunt. With the winter blues still well and truly in situ, McVitie’s is giving visitors the chance to cheer themselves up with tea, biscuits and snugly seats at its pop-up café in […]

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    The best & worst acquisitions made by tech giants

    The best & worst acquisitions made by tech giants

    Posted By Sophie Chadwick

    Google, Twitter and Facebook have made some of the largest and high profile purchases of the last decade. As their wealth grows, so does their ability to acquire the technology of the future, investing in potential competitors as well as new ventures. In 2014, Facebook has already acquired Oculus Rift in March for $2 billion […]

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