
REBRANDING: NOT ALWAYS A SMART MOVE?
Posted By Emma
Poor Hull City FC. Or is that poor Hull City Tigers? The club, founded in 1904, has recently been re-registered as Hull City Tigers by its businessman owner and chairman, Assam Allam. Egyptian-born Allam moved to the East Ridings in the 1960s, and it seems he’s keen to spice up one of Yorkshire’s sporting institutions, […]
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