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Tag Archives: media

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Lucy

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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    BRANDS BATTLE FOR GAME OF THRONES

    Posted By Lucy

    Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]

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    PROFILING THE MASSES

    Posted By Joanna Drake

    What’s the ultimate toy for brands and businesses who want to check out their audience profile? Social media’s helpful, of course: Kantar data gives a good overview of buying habits. But it’s YouGov that has become the darling of the moment with its newly launched Profiler tool. This tool allows you to see, at the […]

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    BRANDS FAIL TO SCORE AS ENGLAND’S WORLD CUP DREAMS COME TO AN END

    Posted By Lucy

    England’s miserable World Cup campaign will end with a whimper today against Costa Rica. However, before the lads have even set foot on the pitch, brands and media alike are prepping for an equally bad finale. ITV is braced for its worst viewer ratings for a match featuring the national team at the finals – […]

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