Posted By Jake Norton
Hi; my name’s Jake and I am Peppermint’s freshest recruit – a Digital Marketing Apprentice. I’ll admit, it was a real struggle surfing the Government website in the hope that an apprenticeship – to replace A-levels – would catch my eye and pull me into the real world of work. However, I pulled my sleeves […]
Continue readingPosted By Lucy
Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]
Continue readingPosted By Lucy
Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]
Continue readingPosted By Lucy
Most brands understand the value of PR these days; they have teams of savvy marketers, PR agencies on speed-dial and in-house social media content managers all geared up to build an impeccable reputation. After all, we live in an age where competition is fierce – studies suggest the average consumer comes across roughly 3,000 brands […]
Continue reading