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Tag Archives: pr industry

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Lucy

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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    BRANDS BATTLE FOR GAME OF THRONES

    Posted By Lucy

    Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]

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    BRANDS FIND THEMSELVES IN HOT WATER WITH PARENTS THIS HALF TERM

    Posted By Lucy

    Most brands understand the value of PR these days; they have teams of savvy marketers, PR agencies on speed-dial and in-house social media content managers all geared up to build an impeccable reputation. After all, we live in an age where competition is fierce – studies suggest the average consumer comes across roughly 3,000 brands […]

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    What's Simon Cowell cooked up now?

    Posted By Lucy

    In an interview on BBC Radio 4 last month, Simon Cowell described The Voice as: ‘the same as X Factor’. But, he’ll have to tread carefully with his latest reality TV show venture, to ensure he doesn’t end up looking hypocritical. It’s been reported that the entertainment mogul is joining forces with ITV1 yet again, […]

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