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Tag Archives: PR stunt.

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Lucy

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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    BRANDS BATTLE FOR GAME OF THRONES

    Posted By Lucy

    Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]

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    BRITISH AIRWAYS FLIES HIGH IN BATTLE OF THE BRANDS

    Posted By Lucy

    The United Kingdom’s flag carrier airline, British Airways, has retained its title as the country’s strongest consumer brand for the second year running. The airline, which is Britain’s second-largest carrier, beat fierce competition from brands including Nike, Rolex and Cadbury to soar to the top of the survey, which was conducted by Consumer Superbrands. The […]

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    CUDDLES ARE ON THE MENU AT MCVITIE’S CAFÉ

    Posted By Lucy

    Britain’s favourite snack food brand, McVitie’s, is calling on biscuit-lovers to get up close and personal as part of its latest real-life PR stunt. With the winter blues still well and truly in situ, McVitie’s is giving visitors the chance to cheer themselves up with tea, biscuits and snugly seats at its pop-up café in […]

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