Peppermint Soda

Award-winning
PR & Creative Agency

Tag Archives: social media

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    PUBLIC RELATIONS: OLD RULES, NEW TOOLS

    Posted By Andy Smith

    Whether it’s regular press coverage, a successful event or community engagement, the goals of PR activity have remained predominantly the same over the decades. But what about the tools we employ? With the surge in digital and mobile use, we wanted to take a closer look at how PR tools have changed over the years. […]

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    SOCIAL MEDIA AND ITS ROLE IN YOUR BUSINESS

    SOCIAL MEDIA AND ITS ROLE IN YOUR BUSINESS

    Posted By Andy Smith

    If you follow us on Twitter – @Peppertweets – you’ll already know we’re social media lovers and keep our followers up-to-date with musings about life at a creative and PR agency with daily tweets. We’re passionate about the benefits of social media and one of the first things we do when talking to a company […]

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    PINNING HOPES ON ADVERTISING PROFIT

    PINNING HOPES ON ADVERTISING PROFIT

    Posted By Peppermint Soda

    Social media advertising is nothing new. A while ago, businesses clocked onto the fact that a boosted post here and promoted tweet there can go a long way to help grow a brand’s (social media) profile. With Facebook and Twitter seemingly ruling the roost when it comes to social advertising, other platforms such as Pinterest […]

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Peppermint Soda

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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