Peppermint Soda

Award-winning
PR & Creative Agency

Tag Archives: social networking

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    KATE GIVES SOCIAL MEDIA THE BOOT

    Posted By Peppermint Soda

    Last night, eccentric performer Kate Bush returned to the stage after a 35 year absence, as her Before the Dawn tour got underway. The concert, which took place at the celebrity-packed Hammersmith Apollo, was deemed ‘spellbinding’ by an array of fans in attendance – but that’s not the only reason it made today’s headlines. Following […]

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    Changing strategy for B2B

    Posted By Peppermint Soda

    Some marketers and PR professionals are apparently finding out the hard way that strategies need to change when it comes to turning B2B customers into brand advocates. According to research by one US company, Text100, marketers are still unsure what content and channels are most effective when trying to convert B2B decision-makers into advocates for […]

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    Five ways to bridge the online generation gap

    Posted By Peppermint Soda

    It’s no surprise that a person’s age can impact how they view the digital world and engage with others online. Whether it’s parents and teens interacting on Facebook, or employers and employees clashing about the best way to use the company Twitter feed, there’s often a recognisable gap in the way that individuals of different […]

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    WHAT SOCIAL MEDIA TOOL IS RIGHT FOR YOUR SME?

    Posted By Peppermint Soda

    It’s no secret that social media can be a powerful way for SMEs to drive awareness and encourage people to engage with your brand. However, many small business owners are still unsure about which tools are right for their business and how to use them effectively. Whether you’re using Twitter, Facebook, Google+ or Pinterest – […]

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