
THE VALUE OF SOCIAL CURRENCY FOR BRANDS
Posted By Peppermint Soda
Across the pond, New York Fashion Week fell in love with Marc Jacobs. He was lauded not only for his much-anticipated catwalk show – the first since his departure from Louis Vuitton – but also his clever pop-up store where delighted fashionistas paid with social currency rather than cash. Situated in New York’s SoHo neighbourhood, […]
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