Peppermint Soda

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PR & Creative Agency

Tag Archives: social networking

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    Live tweeting [email protected] – a case study in bad taste

    Posted By Emma

    ‘Bad taste’, ‘goulish’ and ‘wrong, wrong, wrong’ – just a few of the phrases used to describe The Guardian’s reporting of 9/11 in its @911tenyearsago Twitter account. The idea was to live-tweet the 9/11 attacks as if they were happening in real time. On face value, @911tenyearsago provided an interesting exploration of how social media […]

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    Burberry breaking from tradition?

    Posted By Peppermint Soda

    Like a cucumber sandwich, an Aston Martin or a Corgi, Burberry is quintessentially British. Founded in 1856 by Thomas Burberry, the luxe fashion label is celebrated for its sought-after rain macs and tartan print. Of late, British beauties – including Agyness Deyn, Rosie Huntington-Whitetely and Emma Watson – have become ‘faces’ of the brand, donning […]

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    The tweet that lost a client

    Posted By Emma

    News that an LA-based PR agency was unceremoniously dumped this week after it sent a thoughtless tweet comes as no surprise. The company in question – Redner Group – got sacked by its biggest client, a video game publisher, after its MD tweeted it would punish bad reviews of its latest release by withholding future […]

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    Tupperware – the original social network

    Posted By Emma

    You may be forgiven for thinking that social media is a relatively new invention, spawned by college geeks and digital entrepreneurs. However, a certain maker of plastic containers is now arguing that the true origin of social networking can be found in the quaint image of 1950s domesticity. Let’s hear it for the Tupperware party […]

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