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Tag Archives: TV

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    BRANDS BATTLE FOR GAME OF THRONES

    Posted By Lucy

    Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]

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    Patience…it can be a ‘PR’ virtue

    Posted By Emma

    Sometimes in PR it’s important to play the long game. This was a mantra shared by all at Peppermint this week when the team broke findings by Dr Michelle Harvie, a dietician funded by the Genesis Breast Cancer Prevention Appeal, which have been over two years in development. The research, published yesterday, suggested that women can cut […]

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    If the cap (or drink, or car, or shoe) fits…

    Posted By Lucy

    Yesterday, in my first glimpse of daytime TV since my student days, I caught a lively debate about the proposed guidelines for broadcast product placement.  The focus of the discussion was the ‘P’ symbol that will appear before and after programmes to warn viewers that they contain product placement. The gist was that viewers don’t […]

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    Will The BBC Dig Itself Out Of Gardeners' World Hole?

    Posted By Lucy

    Thank goodness the BBC is ditching its misguided attempt to ‘funk up’ its long-standing institution, Gardeners’ World. The Beeb has pulled off the unenviable double-whammy of alienating its core Gardeners’ World audience whilst simultaneously failing to excite a younger demographic. OK, so I can’t claim to be amongst the programme’s most long-standing viewers, who understandably […]

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