Posted By Lucy
England’s miserable World Cup campaign will end with a whimper today against Costa Rica. However, before the lads have even set foot on the pitch, brands and media alike are prepping for an equally bad finale. ITV is braced for its worst viewer ratings for a match featuring the national team at the finals – […]
Continue readingPosted By Lucy
On Friday, the Rugby World Cup kicks off in New Zealand. Although it’s been fairly well publicised in the media, there hasn’t been anything like the frenzy that accompanies the football equivalent – which is slightly illogical, considering that the home nations tend to be more successful at rugby than we are at football! I […]
Continue readingPosted By Lucy
I won’t lie. Despite our best laid plans, the award entries were a bloody nightmare to get off in the post. The whole hoopla culminated in our lovely office manager, Rachel, having a meltdown moment in Hale post office and being comforted by total strangers. Anyway, all merrily forgotten today as we toast our fab […]
Continue readingPosted By Lucy
As well as enthusiastically watching the performance of England during this World Cup, the Peppermint team has been looking closely at the various tactics employed by many PR agencies and brands, as they all try to score with the perfect World Cup-inspired PR story. With the papers now filled with our World Cup defeat, one […]
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