CHRISTMAS CAME EARLY FOR THE PEPPERMINTS
Posted By Andy Smith
I hate to break it to you, but Christmas is coming. Probably not what you want to hear as you’re just about settling into summer, but it’s true.
We’re well over half way through the year and if last year’s Christmas advertising schedule is anything to go by (September, really?), then the festive season is fast approaching.
For those working in media and marketing, it’s already well upon us and has been for several weeks. Competition to secure valuable exposure for clients during the year’s biggest shopping season is fierce and it’s vital to get products under the noses of target journalists just at the right time.
That’s why last month, we held a Christmas in July press event for Home Bargains and brought the most wonderful time of the year forward a few months.
Held at London’s Soho Hotel in the exclusive Terrace Suite, we worked alongside stylist Lee Jackson to bring all of the glitz and glamour of Christmas to a sunny English afternoon.
Journalists from a wide range of on and offline publications were invited to see the range for themselves, as well as quiz buyers on trends for this Christmas and eye up potential props for upcoming festive photoshoots.
Holding an experiential event such as this is not only an interactive way of showcasing products, but also provides the opportunity to demonstrate a brand’s values and immerse the media in all it stands for.
Whether your focus is on consumers or businesses, it’s a sure-fire way of getting tongues wagging and developing valuable relationships.
If you’re ready to put a spotlight on your brand, give us a call and let’s chat about how we can help you become the star of the show!