In our visually-oriented society and with streaming services’ popularity, it’s easy to see why video content is such a powerful medium. For example, regardless of whether TikTok is threatened with a ban in the USA, the site is still set to grow significantly, while YouTube is the second most visited website after its owner, Google.
It has more than 14 billion monthly visitors: 62% of adults in the USA are on YouTube daily. Currently, more than 500 hours of video are uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour!
Although phones, mobile devices and tablets can offer good quality video filming and video editing facilities, there are several reasons why you should consider using our professional video production and video editing suite services to tell your story.
A sudden decline in viewers on your YouTube Channel can be because viewers are suddenly not into the topic of video anymore (this happens a lot with trends, viral videos and news). Your Click Through Rate becomes low, and YouTube stops promoting the video. This is why it is so important to create evergreen content.
You can counteract this if you create a consistent, good-quality visual identity, zero in on your niche and use a custom thumbnail (YouTube reports that 90% of the most viewed videos on the platform use a custom thumbnail) and use us!
Even if you are not immediately thinking of YouTube or creating reels on Instagram, professional video production for presenting a webinar or webinar series, or to launch a new product or service, can offer you a powerful way to present your brand in a unique way and this is where Peppermint Soda’s particular expertise and experience across B2B and B2C clients, will give you an extra zingy edge.
It’s proven, for example, that an introductory video on your website’s home page makes it more ‘sticky’ and keeps visitors on your site longer; now that would be nice, wouldn’t it?
Our team comprises broadcast-quality video production engineers and creative filmmakers who eat, sleep and breathe the medium of video production. Who understands the importance of developing and presenting your brand in an iconic and professional way, unique to YOU.
Who understands the importance of mapping out quality design and format with consistency — everything from camera angles to the production of the slide decks and use of green rooms or studio backdrops to location filming and or embedded stills images.
We’ll map out your presentation using storyboards and organise it in the best possible way to achieve the optimum results in line with your goals. We’ll work out a budget with the proposed length and work with you to ensure that your project is delivered on time and with top quality, award-winning quality results and to budget.
You’ll find us highly creative, highly professional and a great team to work with. In fact, we pride ourselves on working seamlessly as if we are part of your team and as if we’ve always known you. That way, we can dig into the heart and soul of everything you are passionate about and present that on camera in the best possible way, creating evergreen content that will stand the test of time and ensure your brand stands out from the crowd. Nothing but the best.