Brand awareness is the familiarity of which consumers identify a product or service. Businesses with a high level of brand awareness are more likely to generate sales, this is due to consumers being more likely to buy from a brand they are more familiar with.
Improving your brand awareness will give you a competitive edge against your competitors, this can be achieved in various ways.
Improve your exposure to your target audience through paid and non-paid marketing channels
Continually develop your value proposition to your target audience via direct communications
Nurture your brand by incentivising customers to promote your brand through their own networks
Retail is all about making personal connections, so we like to use the same ethos when working with our clients. You’re more than just a PR campaign to us – you’re a colleague and a part of our team. That’s why we start things with a coffee and a chat; so we can foster an in depth understanding of your company, how you’d like to evolve, and the PR strategies we can employ to get you there.
Our expert and award-winning PR strategy has elevated a variety of top retail brands, both online and on the high street. We want to understand who your customers are, and what drives them. Using a range of brilliant creative strategies, top-level marketing and media relations, advanced advertising and a tactical use of social media, we can hook in those consumers and keep hold of them too.
We have provided bespoke PR for healthcare, food and drink, eCommerce, fashion and beauty brands. We work with a range of clients, from smaller retail businesses to large nationwide high street brands, including Home Bargains, Elbow Grease and Minky.
Contact us on 0161 513 7611, or send us an email at: [email protected]
Our expert and award-winning PR strategy has elevated a variety of top retail brands, both online and on the high street. We want to understand who your customers are, and what drives them.
With a mix of creative stunts, savvy marketing, clever media relations, innovative advertising and a strategic use of social media, we’ve mastered the art of grabbing their attention and keeping it.
Let us elevate your brand with our award-winning PR strategies as we work with some of the top FMCG brands online and on the high street. Understanding customers is what we do and with our creativity, marketing solutions and social media expertise we’ve got the hook you need to draw in consumers and keep them coming back for more.
We believe in the enormous potential for healthcare to deliver significant benefits for individuals, communities and society. And when you team that with our passion for communication and the understanding that it has the power to change minds, advance brands and transform health – you can count on us as a market-leading PR agency, to implement multi-disciplinary campaigns our healthcare sector clients.
With a team of seasoned B2B and corporate PR professionals, ex-journalists and people who have extensive experience of running their own business, our team understands what it takes to project a company at its best.
We know what it takes to enhance the reputation of your law firm. Our team of seasoned B2B and legal PR professionals have a great working partnership with clients, so we can complement your marketing activities to increase brand awareness, generate enquiries and maximise return on investment.
With a team of seasoned property PR specialists and many years of experience in the built environment sector, Peppermint Soda understands what it takes to project your company at its best.
Our team of seasoned B2B technology PR professionals, marketers and ex-journalists understands how to project your tech company at its best in an ever-evolving landscape.
When it comes to marketing your company socially, the world is your oyster. However, whilst you may be a whizz when it comes to tweeting, sharing, posting and pinning from your personal accounts, social media management for business is a whole different ballgame. That’s where we come in.
Here at Peppermint Soda, our social media experts are always on hand to ensure that your business is getting the very best from social networking. Whether it’s taking full, day-to-day control of your online social presence, a one-off campaign or simply jazzing up your Facebook page – you can benefit from our agency’s experience, expertise and creative flair.