At Peppermint Soda, we understand that fast-moving consumer goods require dynamic, innovative and impactful FMCG PR strategies to foster brand loyalty. Our campaigns help you stay ahead of the competition by driving footfall and clicks as well as maximising ROI.
Our award-winning PR strategies have elevated a variety of top FMCG brands, both online and on the high street. We understand your customers and what motivates them. With a mix of creative stunts, savvy marketing, clever media relations, innovative advertising and a strategic use of social media, we’ve mastered the art of grabbing their attention and keeping it.
FMCG PR is multi-faceted. Whilst targeted marketing is fundamental in fostering customer engagement, it is only part of the picture.
We understand that PR should not only build brand recognition. Our strategies will increase engagement, sales and footfall for your business, providing a direct return on your investment.
At Peppermint Soda, we work with our clients to plan successful store launches and product launches. We also increase brand awareness through innovative, targeted product placement campaigns.
We also know that sometimes, things do not always go to plan, negatively affecting public brand opinion. That is why we also provide extensive client support for improving and protecting brand image through our crisis communications expertise.
Retail is all about making personal connections, so we use the same ethos when working with our clients. You’re more than just a PR campaign to us – you’re a colleague and a part of our team. Starting with a coffee and a chat, we foster an in-depth understanding of your company, how you’d like to evolve, and the strategic FMCG PR campaigns we can employ to get you there.
As an award-winning PR & marketing agency, our expertise is not limited to specific retail sectors. We have provided bespoke retail PR for healthcare, food and drink, eCommerce, fashion and beauty brands.
We work with a range of clients, from smaller retail businesses to large nationwide high street brands, including Home Bargains Elbow Grease, Minky Homecare and Bar-Be-Quick.