Peppermint Soda’s Social Media Marketing Champions share their Top Five Tips on how to get the most out of your social media marketing budget

With more social media channels than ever, it can often be overwhelming and many brands, even established ones, wonder how to work out the priorities of where and how to post to capture customer, prospects and influencers ‘eyeballs’ for maximum effect against their marketing budget.

The thing about social media is that it’s meant to be like the modern equivalent of being around the water cooler in the office or the watering hole in the desert. It is a place to tell stories, where you spend time together and have conversations.

With new product launches or relaunches, the task can seem particularly daunting.

You just have to start the conversation. It is not a sales pitch. Some of the world’s best direct mail copywriters say that a two-step approach is proven to be more effective where the product requires consultation and demonstration. People will respond to a one-step approach for a time-limited offer e.g., a Black Friday deal offering a discount. Whereas social media is about keeping the story going.

So, how do you set yourself apart and secure some of that all-important share of voice online?

Here are our Top Five Tips:

1. Do your research

Understand your target market and where they spend time online.

2. Don’t try and be Everywhere. All at once

Select the social media channels that are the best fit for your business.

3. Write content that is entertaining and engaging

You want your content to encourage buyers and influencers to give you an endorsement. Supplement content with videos, photography and simple charts showing the benefits of your products.

Humanise your brand and bring it to life

For example, if your product is a household cleaning product, post short reels on Instagram of people using your product and sharing why they like it. Instagram (which has more than 500 million daily users) YouTube, and/or Pinterest could be invaluable channels for you.

Be authentic

Stay true to your brand voice.

Bonus Tip!

You can face a daunting prospect trying to compete for attention online. More mature brands have access to tools like HubSpot to help them manage their marketing programmes and measure the performance of product outreach v. KPIs (key performance indicators such as click-throughs, conversion rates and sign-ups) but, even if you don’t have this, it’s easy enough to put in some Google alerts for keywords and Google Analytics to monitor monthly website traffic to keep you on track.

With the help of a few simple tools, working with Peppermint Soda’s social media Champions, you can put in place an effective, powerful, social media content strategy plan to boost your PR campaigns.

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