10 of the wittiest brand responses on social media
Following Twitter’s 10th birthday, we thought we’d take a look at some of the highlights of the past decade, including our own first Tweet and explore some of the funniest interactions between big brands and customers.
It’s 2016 and social media is intertwined with everything we do. Selfies, ‘foodporn’ and #hashtags are the norm, while brands are continually populating news feeds, posting content and interacting with customers and other companies.
Some brands are boring, so let’s ignore them. However, some get it just right, using their wit to create funny replies – whether they’re responding to criticism or just engaging in a bit of banter.
The great thing is that it’s all in the public domain, which means we can see almost everything brands say in response to customers. We’ve used that power to find 10 of the best examples:
When Argos went gangsta
Back in 2014, Argos Helpers went full ‘gangsta’ with their response to a question from Immy ‘BADMAN’ Bugti and received over 9,000 retweets and 5,414 retweets for their effort.
Argos showed that you can respond with humour, and that adding a touch of personality can really pay off.
@BadManBugti Safe badman, we gettin sum more PS4 tings in wivin da next week y’get me. Soz bout da attitude, probz avin a bad day yo.
— Argos Helpers (@ArgosHelpers) March 8, 2014
When Tesco ‘dissed’ Drake
Whatever your opinion of performer Drake, there’s no doubt Tesco was the winner when it commented on the rumours that the rapper doesn’t write his own lyrics, tweeting the following:
Hey Drake, we’ve got some ready-made wraps too… pic.twitter.com/wprts9aBdN
— Tesco (@Tesco) July 22, 2015
When Virgin Trains saved the day
There’s nothing worse than running out of toilet roll. Adam Greenwood, a passenger on Virgin Trains, found that out in 2014. However, he used Twitter to get in touch with Virgin and two minutes later they responded to save the day.
Response times, along with quality of customer service, are now monitored closely by the public – Virgin Trains succeeded on both fronts.
@AdamPlaysYT Which coach, Adam? ^MW
— Virgin Trains Ticketing (@VirginTrainsTix) December 2, 2014
When Samsung sent a Dinosaur phone cover to a customer
This Samsung customer got more than he bargained for after tweeting his mobile phone provider with a question about whether he could get a free Galaxy S3 handset, accompanied with a drawing of a dinosaur.
Following a short exchange, Samsung responded with its own drawing and shortly after, a handset arrived in the post. Obviously, it can’t do this for every customer, but in this instance it went viral, so one small moment of kindness made a huge difference.
When Waterstones rescued a man locked in its Trafalgar Square store
Getting locked in Waterstones overnight wouldn’t be too bad if you were a huge bookworm, but you’d still probably miss your own bed. Incredibly, it nearly happened to David Willis. However, he used Twitter to notify the store he was stuck inside, tweeting “Please let me out.” They did – nice one Waterstones!
Hi @Waterstones I’ve been locked inside of your Trafalgar Square bookstore for 2 hours now. Please let me out.
— David Willis (@DWill_) October 16, 2014
When Tesco told some hard truths
This one needs no explanation. It’s simply a brilliant example of how a bit of banter on social media can capture the attention – and hearts – of thousands. Well done, Tesco Mobile.
Immediate turn off if a girl’s mobile network is tesco mobile
— Felipe (@JayFeliipe) October 16, 2013
When Smart Car lived up to its name
Smart by name, Smart by nature. Smart Car used maths to prove that one bird pooping on one of its cars wouldn’t be enough for it to be completely written off. The result, in the form of an infographic, was hilarious:
— Official smart USA (@smartcarusa) 19 June 2012
When Sainsbury’s went pun-tastic
We all love a good pun. Sainsbury’s is no exception, just take a look at its lengthy conversation with copywriter Marty Lawrence. Looks like it kept two people busy for a couple of hours or so.
I tried to buy some battered fish from @sainsburys but it didn’t have a bar cod!
— Marty Lawrence (@TeaAndCopy) January 10, 2014
Tesco does it again
Don’t mess with Tesco, that’s all we’re saying.
— Tesco Mobile (@tescomobile) June 30, 2013
Everything that James Blunt does on Twitter
Finally, he’s not a brand, but singer/songwriter James Blunt is possibly the most quick-witted celebrity on Twitter and someone that brands should certainly take inspiration from.
There’s one of his responses below, but just scroll through his ‘tweets & replies’ tab for guaranteed entertainment.
And no mortgage. RT @hettjones: James Blunt just has an annoying face and a highly irritating voice
— James Blunt (@JamesBlunt) December 24, 2013
We’re on Twitter, so give us a follow and get in touch. We’ll respond, although we can’t promise it’ll be as hilarious or ridiculous as these examples!