Live procedure internet broadcast and promotion video
What do you get if you cross a respected surgeon with an ex-Premier League footballer? The UK’s first live hair transplant surgery, broadcast in all its glory across the internet. From concept to delivery, our PR and digital teams combined to get under the skin of hair transplant surgery, capturing every minute of the eight-hour procedure. No stone was left unturned. Using robotic and manned cameras, a portable production facility and lots of whizzy technology, we streamed the surgery live, without dropping a single frame. Viewers could also tweet questions to the doctor and celebrity during live ‘from the chair’ interviews, giving people unprecedented access to hair transplant surgery.
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