Soap star/hot body/a brand with a sense of fun – perfect combination, we say! So we created a series of short video ads, featuring the delightful Rob Norbury. Anticipation was the key ingredient: while he appeared to be in the throes of some rather risqué activities, he was actually engaged in rather more mundane household chores. The aim? To show that there are easier ways of doing things, such as losing weight by using Sweet’N Low. Simple. Most of all, we wanted to shock, amuse and captivate women’s imaginations. Others just wanted to see Rob in his pants.
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