Exploiting the annual ‘new year = new you’ craze, we created a ‘Save Zumba – give them a cuppa’ viral – a tongue-in-cheek local news story that turned into an advert. The result: it spread like wildfire… and with it, Sweet’N Low’s brand personality rocketed, making it the first name to spring to mind in the sweetener aisle.*No Zumba dancers were harmed during the making of this film*
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