Bolton College wanted a media campaign that took it, in every sense, to a wide audience. The campaign we created achieved almost 120 pieces of positive coverage in local, regional, national, trade and broadcast media in the first six months alone. The coverage (excluding online) reached a circulation of 8.9 million people – a return on investment of £14 for every £1. We also delivered integrated communications for stand-out events, such as Bolton Jobs and Skills Fair, where we convinced Channel 4’s The Fairy Jobmother to sprinkle a bit of her magic on the day. As a result, over 2,000 people attended the Fair – an increase of 33% over the previous year.
The reports we got back from the College were outstanding.