Following an award-winning launch campaign for Blackburn with Darwen Council’s adoption service – Let’s Adopt – in 2014, we were tasked with maintaining momentum and boosting ongoing awareness.
Put simply, Let’s Adopt helps to create loving, everlasting homes for children who need caring parents. Our brief was simple – communicate the magic of family life.
We agreed that Let’s Adopt should be the honest, straight-talking adoption agency and, so, ‘Once Upon a Family’ was born. Split into two distinct phases, the campaign set out to position Let’s Adopt as an integral part of the community and create a tangible resource for key members of its team.