Sweet’N Low’s pink packets have reached iconic status thanks to the company’s 60-year plus lineage. However, when it came to launching the product to the UK market, we felt a modern, digital approach was needed to attract and grow online engagement.
We built a microsite (www.sweetnlow.uk.com) which acted as the homepage of our ‘there’s an easier way’ campaign. The site featured a wealth of shareable content, including videos created to engage with primary target audiences and their respective online platforms.
Our online strategy reached far and wide…