SWEET’N LOW

In a crowded market, Sweet’N Low, the iconic American brand of sweetener, wanted to stand out from its competitors. They came to us to create an integrated campaign that would both launch and differentiate their products. We produced a microsite that featured a ‘click and win’ competition; built and managed social media pages; handled ‘traditional’ media relations; and conceived, scripted, cast, filmed and seeded two videos.

It proved to be just their cup of tea…