The sweetener marketplace is a pretty crowded one. Cost is the definitive purchase factor – the sweetener with a reduced price or special offer is usually the one that consumers pick up. We had to get creative and think social to create brand identity and customer loyalty for iconic American brand, Sweet’N Low.
We devised a five-month social media plan which included daily engagement, competitions and creative content. Our approach was to go against the grain to create a stand-out personality for the brand.