Netflix and Kill

From iconic documentaries such as Making a Murderer to modern-day dramas like You, there’s no shortage of the macabre once you sign in to Netflix – and let’s face it, we wouldn’t have it any other way.

Like any office, each day seems to begin with a recap of last night’s viewing. And boy, there sure have been some corkers of late.

For those who haven’t yet seen Abducted in Plain Sight, shame on you, and for those who have – WTH?! All I can say is Mary Ann and Bob Broberg sure have some explaining to do.

Honestly, we all thought Andy King from Fyre Festival was willing to go to extremes for his job – and Evian – but Jan’s dad Bob went that extra mile to offer “B” (Robert Berchtold) a helping hand.

So, what does this have to do with PR? Well, it’s all about creating content that’s engaging to your audience, captures their imagination and generates talkability. Netflix perfectly demonstrates how consumers i.e. your customers, are ultimately the best advocates for your brand.

According to Social Media Today, 90% of consumers trust peer recommendations, whereas only 33% trust traditional ads. Plus, 60% of people consult blogs, vlogs or social media posts on products before considering a purchase.

Therefore, it’s no surprise that Netflix has started to infiltrate social media, with the most recent Instagram update now giving users the option to share Netflix on Instagram stories.

Plus, any of your Instagram friends with the Netflix app will see a “Watch on Netflix” tag on the story, allowing them to stream your favourite show in just one click – genius, right?

Here’s a list of our favourite binge-worthy shows of the moment:

  • Abducted in Plain Sight
  • Black Mirror: Bandersnatch
  • Dark
  • Dark Tourist
  • The Haunting of Hill House
  • The Keepers
  • Making a Murderer
  • Sex Education
  • The Staircase
  • You

And, if you’re interested in increasing talkability for your brand, want to learn more about influencer marketing or simply want to tell us what you’re watching on Netflix, get in touch today.

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