Following an award-winning launch campaign for Blackburn with Darwen Council’s adoption service – Let’s Adopt – in 2014, we were tasked with maintaining momentum and boosting ongoing awareness.
How we helped
Put simply, Let’s Adopt helps to create loving, everlasting homes for children who need caring parents. Our brief was simple – communicate the magic of family life.
We agreed that Let’s Adopt should be the honest, straight-talking adoption agency and, so, ‘Once Upon a Family’ was born. Split into two distinct phases, the campaign set out to position Let’s Adopt as an integral part of the community and create a tangible resource for key members of its team.
Results
Increase in web traffic on the day before Blackburn Rovers event when coverage landed.
The average number of enquiries per month.
Of coverage included the campaign's key messages.
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So, do you have a product, service or organisation that needs shouting about? Give us a call – we can help.