In a crowded market, Sweet’N Low, the iconic American brand of sweetener, wanted to stand out from its competitors.
How we helped
They came to us to create an integrated campaign that would both launch and differentiate their products. We produced a microsite that featured a ‘click and win’ competition; built and managed social media pages; handled ‘traditional’ media relations; and conceived, scripted, cast, filmed and seeded two videos.
It proved to be just their cup of tea…
Results
174,000
Views (and still counting) of the viral videos
5.4 mil
Impressions on the social media pages
23,368
Visitors to the website over first 6 weeks
See our other work
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Interested?
So, do you have a product, service or organisation that needs shouting about? Give us a call – we can help.