Why Your LinkedIn Needs to Be Up-to-Date and Active

Whether you are an entrepreneur, executive, or industry professional, maintaining an updated and active LinkedIn presence is essential for staying relevant, building connections, and attracting new opportunities.

At Peppermint Soda, we have seen first-hand how an optimised LinkedIn strategy can yield remarkable results. One of our standout examples involves working with the CEO to enhance their profile, ultimately leading to a BBC invitation to feature in a television programme.

The Importance of an Up-to-Date LinkedIn Profile

1. First Impressions Matter

Your LinkedIn profile is often the first place potential clients, partners, employers, or journalists will look when researching you. If your profile is outdated, incomplete, or inactive, it may create an impression of disinterest or lack of credibility. An up-to-date profile with a professional photo, regular posts and a well-written summary ensures that your digital first impression is strong.

2. Position Yourself as an Industry Expert

An active LinkedIn presence allows you to showcase your expertise, insights and thought leadership within your industry. Regularly sharing articles, commenting on industry trends, and posting original content can make you a go-to expert. This credibility boost can lead to increased networking opportunities, media inquiries, and business leads.

3. Enhanced Networking and Connection Opportunities

LinkedIn is a dynamic networking platform that connects professionals across industries and geographical locations. Engaging with content, participating in discussions, and reaching out to new connections can significantly expand your network. Keeping your profile current and actively participating on the platform increases the likelihood of valuable connections finding and engaging with you.

The Power of an Active LinkedIn Strategy: A Real-Life Example

At Peppermint Soda, we have recently worked with the CEO of a cosmetic surgery company who wanted to raise their profile. They were already respected figures in their industry, but their LinkedIn presence did not reflect their expertise or leadership.

We started by revamping their profile, ensuring their content and summary clearly communicated their experience and vision. We also curated a content strategy that included:

• Regular posts about industry trends, patient care, and technological advancements in cosmetic surgery
• Thought leadership articles that provided insights into the ethics of cosmetic surgery and best practices
• Engaging with other professionals and influencers in the field through comments and shares

As a result of this strategic LinkedIn activity, the CEO’s profile gained significant traction. Their posts started receiving higher engagement, and they were approached for speaking opportunities and collaborations. The highlight of this effort came when a BBC producer discovered their LinkedIn content and invited them to participate in a television programme. This opportunity enhanced their credibility and positioned them and their company as thought leaders in the cosmetic surgery space.

How to Keep Your LinkedIn Active and Engaging

1. Optimise Your Profile Regularly

Ensure that your profile reflects your latest roles, achievements, and skills. Key areas to update include:

• A professional, high-quality profile picture
• A compelling headline that goes beyond just your job title
• A well-crafted summary that highlights your expertise, achievements, and aspirations
• Up-to-date work experience with detailed descriptions

2. Consistently Share and Engage with Content

Posting relevant content regularly helps keep your profile visible and engaging. Some content ideas include:

• Industry news and insights
• Personal achievements and career milestones
• Case studies or success stories from your work
• Engaging questions to spark discussions or LinkedIn polls

3. Leverage LinkedIn’s Publishing Platform

Writing and publishing articles on LinkedIn can significantly boost your credibility. Long-form content allows you to share in-depth expertise and showcase your knowledge in a way that a short post cannot.

4. Engage with Your Network

Networking is a two-way street. Commenting on posts, endorsing skills, and congratulating connections on achievements can foster relationships and keep you top of mind within your industry.

5. Join and Participate in LinkedIn Groups

LinkedIn groups are a great way to engage with like-minded professionals and industry leaders. By actively participating in discussions, you can expand your reach and establish yourself as a key contributor in your field.

Our final thoughts

An up-to-date and active LinkedIn profile is invaluable whether you want to enhance your personal brand, attract media attention, or secure new business opportunities.

At Peppermint Soda, we specialise in helping professionals and businesses optimise their LinkedIn presence to achieve tangible results. If you’re looking to enhance your LinkedIn strategy, contact us today and email [email protected]