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Tag Archives: news

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Lucy

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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    BRANDS FIND THEMSELVES IN HOT WATER WITH PARENTS THIS HALF TERM

    Posted By Lucy

    Most brands understand the value of PR these days; they have teams of savvy marketers, PR agencies on speed-dial and in-house social media content managers all geared up to build an impeccable reputation. After all, we live in an age where competition is fierce – studies suggest the average consumer comes across roughly 3,000 brands […]

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    JUST THE JOB FOR PR

    Posted By Lucy

    It seems that Fox’s is literally taking the biscuit with its recent recruitment drive. The much-loved biscuit brand has posted a job ad on Gumtree calling out for a ‘chief biscuit taster’. Candidates must not only love tea and biscuits, but also be happy receiving them as a salary. Let’s be honest, you don’t have […]

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    GOOD MORNING AMER…BRITAIN!

    GOOD MORNING AMER…BRITAIN!

    Posted By Ben Martin

    Today, Good Morning Britain took centre stage for the first time. ITV’s new weekday breakfast show was unveiled to an audience awaiting the opportunity to scrutinise the much-publicised change in format – myself included. Shunning the usual breakfast-time sofa for a more formal desk, ITV’s quest to adopt a US breakfast show set-up was immediately […]

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