I’m not a feminist but…

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In the world of PR, we’re all quite used to seeing days or weeks celebrating every cause imaginable. Did you know that we’re currently in National Bed Month or that next week is dedicated to the great outdoors with National Outdoor Week? Probably not, but it’s likely that you’ve seen splashed all over the media this week that it’s the 100th anniversary of International Women’s Day. Last Saturday saw Trafalgar Square filled with marching feminists armed with placards and the Beeb has an all-female audience on Question Time this week.

To be honest, as a child of the 80s, I’ve always felt myself to be on an even playing field with my male peers and so thought of feminism as an issue of yesteryear. After reading today’s papers I can see that we’ve actually got some way to go and there’s a serious male/female imbalance in certain industries. For example, only 8.1% of directors in FTSE 100 banks are women, yet PR is a profession where the ratio falls heavily in favour of the ladies – so could it be that we’re just better matched to certain types of jobs?

I’m inclined to believe so and am comfortable in saying that I’m an ‘equalist’. As long as industry leaders are recruiting the best talent for their business then we’re all chipping away at that glass ceiling and we’ve got feminism to thank for the opportunity.