WE LOVE A GOOD PR SURVEY STORY, ACCORDING TO NEW RESEARCH

WE LOVE A GOOD PR SURVEY STORY, ACCORDING TO NEW RESEARCH

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Flick through any newspaper on any day of the week, whether a tabloid or broadsheet, and you’re sure to come across a slew of survey stories.  Whether it’s 98 per cent of drivers not being able to understand the lights on their dashboard , or  29-year-olds suffering the worst hangovers , they’re undeniably entertaining and make for highly addictive reading.

Here at Peppermint, in amidst the attention-grabbing campaigns and stunts we create for our clients, we like to throw a good ol’ survey story in the mix from time to time, too. One of my favourite Peppermint survey stories came courtesy of Sweet’N Low, which revealed that 72 per cent of women would prefer to find TV’s Dec in bed, whilst 81 per cent think Ant’s better company for a cuppa and a chat. The results hit the mark by reaching women of all ages – Sweet’N Low’s target audience – and became a real ‘water cooler moment’.

Let’s be honest: love ‘em or hate ‘em, we all share interesting stats as if they’re earth-shattering news, which is why they can be such an effective way to get a brand’s name out there.

Which brand’s research will get us talking and tweeting tomorrow? Our survey says…