Peppermint Soda

Award-winning
PR & Creative Agency

Tag Archives: pr

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    SUPERSIZE MY SOCIAL – HOW MUCH IS TOO MUCH?

    SUPERSIZE MY SOCIAL – HOW MUCH IS TOO MUCH?

    Posted By Andy Smith

    Facebook, Twitter, Instagram, Pinterest, LinkedIn…these words are nothing new, are they? We hear about them and use them day in, day out; whether it’s checking out our friends’ holiday snaps, checking in to the hottest new bar or checking up on a prospective new client, social media is exactly that: social. In fact, if you […]

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    PUBLIC RELATIONS: OLD RULES, NEW TOOLS

    Posted By Andy Smith

    Whether it’s regular press coverage, a successful event or community engagement, the goals of PR activity have remained predominantly the same over the decades. But what about the tools we employ? With the surge in digital and mobile use, we wanted to take a closer look at how PR tools have changed over the years. […]

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    RIDE CUT SHORT FOR CARDIFF BUS COMPANY

    Posted By Peppermint Soda

    Cardiff-based bus company, New Adventure Travel Group, put shock tactics to the test with a campaign featuring images of half-naked men and women along with the slogan ‘Ride Me All Day For £3’. Unsurprisingly, the campaign sent local people into a spin and was met with widespread outrage, alienating its target audience in the process. […]

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    BRANDS BATTLE FOR GAME OF THRONES

    Posted By Peppermint Soda

    Regardless of whether you’re an avid fan or you’ve never watched a single episode of Game of Thrones, you’ll agree that it’s a cultural phenomenon. This week, the Sky Atlantic series returned for its fifth season, with nearly 1.6 million people tuning in for the opening episode. In the run-up to the season five launch, […]

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