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Posted By Peppermint Soda
Understanding pop culture, while having a firm grasp of current affairs and politics, is a pivotal part of a PR’s remit. So I was pleased to read Gavin Devine’s top-notch guest column in the latest edition of PR Week. Devine was dissecting the impressive PR credentials of pop sweetheart, Taylor Swift. The article praised the […]
Continue readingPosted By Peppermint Soda
It’s always heart-warming when you see a small, independent business that you love hit the headlines. So, I was pleasantly surprised when I saw my favourite hot dog joint – The Splendid Sausage, on Manchester’s John Dalton Street – splashed across national print and online media. The sausage specialist’s five minutes of fame was down […]
Continue readingPosted By Andy Smith
Working in PR, I’m used to chatting about Christmas with journalists during summer, as they frantically compile gift guides in time for print deadlines. These loom months before the Coca-Cola advert is aired and the rest of the population accepts that Yuletide is upon us. Typically, it’s shoppers complaining that Christmas comes earlier each year, […]
Continue readingPosted By Peppermint Soda
Today, families across the country will be carving pumpkins and putting the finishing touches to their costumes, as the scariest night of the year draws closer. With Britain’s fondness for Halloween increasing year-on-year, it’s now the perfect occasion for brands to get their claws in to. Piggybacking on the event with a well executed stunt […]
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