Posted By Joanna Drake
Choosing the right marketing agency for you can be fraught with difficulties. After all, every agency you’ll meet will be on best behaviour as it seeks to win your business. So, what are the key things to look out for and the important questions to ask as you go through the appointment process? Whether you’re […]
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Posted By Jane Carroll
The chicken has finally come home to roost and KFC is starting to get back to normal, but will there be any long-term damage to the brand or customer satisfaction following the disaster of the last few weeks? Is ‘the sky falling’ down around the company or has it handled its crisis communications perfectly? Here […]
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Posted By Joanna Drake
As marketers, we like to talk about meaningful conversations. Making dialogue between a brand and its audience appropriate and useful is one of the key attributes of successful marketing; something which applies regardless of the platform you’re using to communicate. ‘Meaningful’ was the key takeaway from Mark Zuckerberg’s latest Facebook update announcement, in which he […]
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Posted By Andy Smith
Growing up in the late 90s and early noughties, one of my clearest memories is rushing in from school, throwing down my bags and logging straight onto MSN Messenger – all to the soundtrack of a dial-up internet connection. It was a digital institution for everyone my age. Nothing could beat spending all evening messaging […]
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