Peppermint Soda

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    SKITTLES ROULETTE & RAINBOW MAPS: THE BEST OF PRIDE

    Posted By Andy Smith

    This weekend saw the 45th anniversary of Pride in London and one million people hit the streets of the capital in support of the UK’s biggest LGBTQ parade. The event marked 50 years since the decriminalisation of homosexuality in the UK and Wales, giving 26,000 marchers a double cause for celebration. With friends and family […]

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    Oh dear Dove, you’ve done it again

    Oh dear Dove, you’ve done it again

    Posted By Joanna Drake

    It’s been a bad couple of months for British soap brand, Dove. In May, its ‘body shapes’ campaign hit a bum note, generating social criticism rather than a burst of body positive inspiration. Now, less than two months later, Dove’s public relations team has donned its ‘crisis management’ hat once again – this time over […]

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    EMOTIONAL MARKETING

    EMOTIONAL MARKETING

    Posted By Andy Smith

    What are the benefits of your product or service? Does it save time, does it save money, does it make your teeth whiter than white? In a marketing company’s quest to communicate benefits when the client insists on focusing on product features, these questions become part of our mantra. Getting to the genuine tangible benefits […]

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    INSTANT VALIDATION AND INSTAGRAM MARKETING

    INSTANT VALIDATION AND INSTAGRAM MARKETING

    Posted By Peppermint Soda

    Buying fake Instagram followers to boost your social status is hardly a new thing – it was revealed way back in 2013 that 46 per cent of Katy Perry’s Twitter followers were spam accounts – and there are countless sketchy sites out there which will promise Insta-fame in exchange for a small fee. Taking it […]

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