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Posted By Andy Smith
When developing a marketing campaign for a client, no matter what kind of business they are or how big (or small!) the budget, our first considerations are always the same: What are the objectives? Who is the target audience? This month, the campaign which really caught my eye was from one of the world’s biggest […]
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Posted By Andy Smith
On the last weekend of May, British Airways suffered a disastrous technical slip-up that saw flights grounded for up to 48 hours on one of the busiest travel weekends of 2017. 75,000 passengers are said to have been affected and left infuriated by the “exceptionally poor” communication from the airline. A passenger stuck at Heathrow […]
Continue readingPosted By Andy Smith
It’s nothing new that, as consumers, we buy into products that trigger an emotional response or resonate with a particular viewpoint or opinion. We’re hard-wired to love brands that ‘get’ us and could quite easily be a friend…if they were a person, that is! That’s why, for years, Dove has been a close ally of […]
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Posted By Andy Smith
Heineken’s latest campaign, Worlds Apart, has received mixed reactions: some are hailing it as the way to do advertising, while others have declared that it’s worse than Pepsi’s recent advertising faux pas. The ad sees politically polar opposites partake in a team-building bonding activity of building a flat-pack bar, blissfully unaware (at this stage) that […]
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