Posted By Andy Smith
Heineken’s latest campaign, Worlds Apart, has received mixed reactions: some are hailing it as the way to do advertising, while others have declared that it’s worse than Pepsi’s recent advertising faux pas. The ad sees politically polar opposites partake in a team-building bonding activity of building a flat-pack bar, blissfully unaware (at this stage) that […]
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Posted By Peppermint Soda
The dust might be starting to settle following the massive backlash caused by Pepsi’s now notorious Kendall Jenner commercial, but it has raised a lot of questions in the advertising world. As well as the obvious ‘how could appropriating a political movement for commercial gain possibly be a good idea?’ it’s got us thinking: are […]
Continue readingPosted By Emma
I admit: my social media feeds are littered with picture after picture of my 19-month-old daughter. If Instagram, Facebook and Twitter et al are supposed to reflect our lives, views, musings etc. then that’s me; I won’t apologise for it! While my ‘friends’ must endure the daily exploits of my first born, I’d certainly never […]
Continue readingPosted By Jane Carroll
We’ve been pondering over the power of PR when things go wrong, after some very high profile catastrophes this week. United Airlines has done it again. Its well-documented treatment of a passenger and then post-PR delay in offering a full and sincere apology (and blaming the passenger at the same time), has potentially created irrevocable […]
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