Posted By Emma
BP’s rebranding in 2000 When’s the best time for a rebrand? Perhaps when a company image becomes old and tired and sales begin to slow down, or as part of a reputation management task? In both cases, BP’s rebrand in 2000 springs to mind. In some cases, the rebranding proves successful, yet occasionally the new […]
Continue readingPosted By Sophie Chadwick
You’ve got to be quick off the mark to keep on top of the latest marketing trends. Technology is constantly changing and 2015 was no different, with the advancement of virtual reality and Beacons – Bluetooth signals that allow brands to target consumers based on their location. Over the past 12 months, we’ve seen some […]
Continue readingPosted By Lucy
YouTube and Instagram. Both are pretty big deals for brands. Just look at the statistics: Instagram has steamed ahead of Twitter and now has more users signed up, whilst YouTube has a phenomenal 800 million viewers every month. For these reasons, they’re fantastic places for brands to be. In addition to creating TV spots, increasing […]
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