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    SHOULD USER EXPERIENCE DICTATE DESIGN?

    Posted By Andy Smith

    Many brands design their products or services with the end consumer in mind, striving to predict their customers’ movements and mimic user experience. Ostensibly, that makes sense but, by mirroring customer requirements, it’s arguable that such brands could be inhibiting innovation and, in turn, their future success. In a world where many of us are […]

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    SHOULD USER EXPERIENCE DICTATE DESIGN?

    Posted By Andy Smith

    Many brands design their products or services with the end consumer in mind, striving to predict their customers’ movements and mimic user experience. Ostensibly, that makes sense but, by mirroring customer requirements, it’s arguable that such brands could be inhibiting innovation and, in turn, their future success. In a world where many of us are […]

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    What will the PR Agency of the future be like?

    Posted By Peppermint Soda

    Without quick and successful adaptation, the traditional PR agency that existed in the 20th Century will struggle to survive much longer; that’s our first – and rather bold – prediction for the future of public relations. Why won’t it survive? Well, since Edward Bernays – the nephew of Sigmund Freud, considered to be the father […]

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    Ways to effectively measure your PR ROI

    Posted By Peppermint Soda

    “So what is the ROI for the PR activity that you’re proposing?” This is the inevitable question many of us have had to face at the end of pitches and during business meetings. But, it’s something that has the right to be asked. Business owners want and need to see value from the marketing approaches […]

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