Posted By Jane Carroll
We’re going back a few years now, but back in the good old days it’s likely that the first interaction customers had with a company would have been its high street store. Let’s say that while walking down the busiest shopping street in their town and being impressed by the meticulousness of a display window, […]
Continue readingPosted By Lucy
When it comes to platforms of communication, you don’t need me to tell you that we’re well and truly immersed in a multimedia world – with no way back. As consumers, day in, day out, we’re subject to media in all its forms. So, as marketers, our efforts must transcend the linear system of churning […]
Continue readingPosted By Suzy Glaskie
The Mariah/Whitney ballad from Prince of Egypt was thrown up by Spotify on Friday morning. The lyrics made me smile: There can be miracles, when you believe. Here’s why… Back in 2005, when I was a humble freelancer working out of a toy room at home, I collected the Small Team/Sole Practitioner award at the […]
Continue readingPosted By Jane Carroll
In the busy world of PR, digital and marketing, it’s rare that all the Peppermints manage to get together in one room, so our recent staff training day was a welcome change from day-to-day activity, especially as we’ve added a few new faces to the team (myself included). It might seem like an excuse for […]
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