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    Ways to effectively measure your PR ROI

    Posted By Lucy

    “So what is the ROI for the PR activity that you’re proposing?” This is the inevitable question many of us have had to face at the end of pitches and during business meetings. But, it’s something that has the right to be asked. Business owners want and need to see value from the marketing approaches […]

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    A farewell to PR

    Posted By Lucy

    PR, it’s time you and I had a little chat. You see, I’m leaving. You feel let down. I get that. After all, we’ve been through a lot together these past 22 years. The beginning was a bit rocky, of course. Do you remember my first client meeting, when I devoted my complete attention to […]

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    Rebranding strategies: dos and don’ts

    Posted By Emma

    BP’s rebranding in 2000 When’s the best time for a rebrand? Perhaps when a company image becomes old and tired and sales begin to slow down, or as part of a reputation management task? In both cases, BP’s rebrand in 2000 springs to mind. In some cases, the rebranding proves successful, yet occasionally the new […]

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    MARKETING TRENDS: HOT OR NOT IN 2016?

    Posted By Andy Smith

    You’ve got to be quick off the mark to keep on top of the latest marketing trends. Technology is constantly changing and 2015 was no different, with the advancement of virtual reality and Beacons – Bluetooth signals that allow brands to target consumers based on their location. Over the past 12 months, we’ve seen some […]

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