Peppermint Soda

Award-winning
PR & Creative Agency

Peppermintsoda blog

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    A farewell to PR

    Posted By Peppermint Soda

    PR, it’s time you and I had a little chat. You see, I’m leaving. You feel let down. I get that. After all, we’ve been through a lot together these past 22 years. The beginning was a bit rocky, of course. Do you remember my first client meeting, when I devoted my complete attention to […]

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    Rebranding strategies: dos and don’ts

    Posted By Emma

    BP’s rebranding in 2000 When’s the best time for a rebrand? Perhaps when a company image becomes old and tired and sales begin to slow down, or as part of a reputation management task? In both cases, BP’s rebrand in 2000 springs to mind. In some cases, the rebranding proves successful, yet occasionally the new […]

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    MARKETING TRENDS: HOT OR NOT IN 2016?

    Posted By Andy Smith

    You’ve got to be quick off the mark to keep on top of the latest marketing trends. Technology is constantly changing and 2015 was no different, with the advancement of virtual reality and Beacons – Bluetooth signals that allow brands to target consumers based on their location. Over the past 12 months, we’ve seen some […]

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    The Five Best Branded Videos of the Year

    Posted By Peppermint Soda

    YouTube and Instagram. Both are pretty big deals for brands. Just look at the statistics: Instagram has steamed ahead of Twitter and now has more users signed up, whilst YouTube has a phenomenal 800 million viewers every month. For these reasons, they’re fantastic places for brands to be. In addition to creating TV spots, increasing […]

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