Posted By Jane Carroll
The chicken has finally come home to roost and KFC is starting to get back to normal, but will there be any long-term damage to the brand or customer satisfaction following the disaster of the last few weeks? Is ‘the sky falling’ down around the company or has it handled its crisis communications perfectly? Here […]
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Posted By Emma
I spend a good chunk of my time (outside Peppermint, of course) reading children’s books to my two-year-old daughter – again, and again, and again! She intently (yes; slightly surprising for one who flits from one curiosity to the next in a millisecond) listens to every word and, on the 50th time of reading, re-tells […]
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Posted By Andy Smith
Stories have the power to provoke emotion in the consumer, and this is a tool that you can use to make your products appeal to your target audience. Organisations that provide memorable experiences will benefit from storytelling more than others, and building a story around your product, how others have used it and the emotional […]
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Posted By Andy Smith
We were recently appointed by Bear Grylls Survival Academy and were tasked with carrying out the brand’s Facebook ads to increase bookings. As I’m a big outdoor enthusiast, I asked if I could attend one of the courses, in order to get a better understanding of what to expect. There was a space available on […]
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